For Mark Design© by ACRESCO, I led the redesign of the logo and developed a complete visual identity system across both physical and digital applications. The main objective was to simplify the brand while enhancing its performance and adaptability. The goal of this process was to improve the logo for clarity and impact, set consistent visual guidelines, and ensure cohesive applications across different platforms and touchpoints. To complement the new identity and strengthen the brand's digital presence, I created a website using web design tools (HTML, CSS, and WordPress) at the end of the project.